Innocent is teaming up with Disney for the first time in a new marketing campaign across its entire children's range, as it moves to better engage children with its products and make them "excited" about fruit. Marketing
Club Penguin and innocent join for healthy eating promotion!
Club Penguin and innocent join for healthy eating promotion innocent smoothies has joined with Disney’s Club Penguin to help persuade children to eat more fruit.
Launching on 8 August and set to run on-pack as well as being supported through online, TV and social media activity, the promotion provides exclusive items to collect on virtual world Club Penguin.
Every pack of innocent smoothies and fruit tubes for kids will hold a unique code which kids can use to unlock three fruit-themed items, with 24 to collect, including a strawberry costume for their penguin, an orange MP3 player and kiwi armchairs; with a pineapple igloo being received when all gifts are collected. (I think it looks like an Orange Hoodie not a MP3 Player)
Gurdeep Loyal, kids brand marketing manager at innocent, said: “Innocent for Kids has always focused on making healthy eating fun for kids. We’re excited about bringing consumers a new on-pack promotion and partnering with Club Penguin to bring this to life - through the fun fruit costumes, online party and smoothie game.”
Kids will also have the chance to win a trip to innocent’s Fruit Towers and have the chance to invent their own smoothies, as well as other prizes.
Bobi Carley, commercial director at Disneymedia+ UK & Ireland, added: "Reflecting the shared values of innocent and Club Penguin, we're looking forward to launching a creative, integrated campaign that will be fun for innocent and Club Penguin fans, while promoting healthy food choices and active lifestyles."
As part of the collaboration, character Captain Rockhopper will throw an ‘online fruit party’ from 22 August, which will provide the launch of a new in-world game inspired by innocent, in which players can mix their own smoothies. The Drum
Eating Fruit is good BUT another promoting Party and a whole GAME dedicated to a third party Brand Product!?! Can someone at Disney Club Penguin honor your promise to us and our Parents about Ad-Free Play!?! The WHOLE PARTY is an AD!
DISNEY! Stop Destroying Club Penguin!
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